Hyundai
Global website master for a car brand.
My work: as part of a team we had to find a common design language first, taking into account the style guide.
The User Interface for a responsive Website (I was responsible for 4 areas of the website), Illustration (-style), Icons and later translating existing desktop designs into mobile solutions.
Freelance job for Aperto
choose a model / type of a car
choose a drive type - an engine and transmission type
what do you want to spend?
which space is needed?
how efficient should the engine / car be?
what extras should it be?
Above ↑
examples of navigation within a section of the website
For this we have developed icons from Hyundai's icon language.
As a filter function for all models on offer, the customer goes through a non-linear process (jump back and forth) that ultimately leads to the “perfect car”.
Above ↑
illustration style
In order to show the length and width of the model in one picture, we decided to use simple illustrations. I redrawn the car. Later we used a 3D-application to render the illus.
This is the global homepage. I was part of the design process.
