wmn
wmn - The new lifestyle magazine for young women
wmn is for young women who stand self-confidently in life and strive to develop themselves. the magazine deals with current topics on lifestyle, sex & love, beauty & health, business & job, as well as family & relationships. It stands for (self-) awareness, emancipation and self-realization. It asks questions. It's open and brave. It loves women for who they are.
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the colors
There was only one requirement for colors - femininity. But not too bright. Also, the colors had to work on a white background and not be too distracting.
We solved that by using pastel shades. They had to go together. We also needed a neutral color (# DAD7BC) and a darker contrasting color (# 493945). In the end, we also set the color to 75% transparency for the circles so that the teaser images shine through.