Volkswagen
Das Auto magazine
Volkswagen magazine for iPad.
My work: art direction, ui, visual concept, icons, production
I was responsible for all areas of the app. articles, interactive features, the app design, help area and the navigation of the app.
Freelance job for C3 - the former KircherBurkhardt
Interactive article of the magazine. The animated start screen.
After starting the interactive feature it was possible to move the rulers.
It even had a little intelligence. If you moved a ruler, the other two responded. It was great fun to play with.
In the end, you could see which Volkswagen was perfectly tailored to the needs.
Freedom with 4 wheels
An article about the VW Bully, how it became a cult car
↓
Help guide for the app
It explains how to scroll and swipe
Here it is explained how to activate the menu with a 2-finger gesture
The navigation and its functions are explained here
this describes what the icons mean
Some illustrations to show the user additional content
how the articles work in the app
↓ some excamples
The articles were all structured similarly. You scroll from viewport to viewport.
The problem: long passages of text.
With the help of parallax effects we were able to solve this. The background image stopped and the text continued to scroll at different speeds
Article about alternative, renewable raw materials in automotive engineering
article about the base of the car and how they use one base to build every model
first you chose one participant
3 questions are asked and answered by clicking on the question.
you could listen to it or reading the answers
